Music videos need as much of love and appreciation and care as content from other genres if the artist needs to be ranked as high as possible. It is mostly for those musicians who do cover songs of famous artists as they will not have to compete with the original musician, but they do have to do it with other artists.
So how can musicians promote their band? Let us discuss a few tips here:
Use Song Title as Your Video Title
Many artists title their videos like ‘me singing’ and stuff. But there are a few who title their new covers with the title of the song itself. So that when a viewer searches for a particular song, the cover songs also get listed.
Tags, Yeah! They are Important
Title and tags always move hand in hand, but they need to get addressed separately. Tags are mostly of suggested tags, but it is not an issue if the suggested tags consistently underperform custom tags and it is a whole different discussion. But in such a case, there is a significant difference in not just the type of the tags but the sheer volume of the tags as well. Certain musicians use tags like ‘Beyonce (Musical Artist)’ and so on so that it can get checked. The tags can get outnumbered but you need to be creative and make the viewers follow some different searches so that you can have a good viewership.
Collaborate with Others
It is not all musicians’ cup of tea to collaborate on every type of YouTube music videos, but if anytime a project allowing it, make use of it and you will have some real benefits. Working with other creators will enable avenues to not just to expose and bring out yourself to other audiences but also it helps in the ability to influence them in your promotion of the video as well.
Never Lose Touch with Your Audience
One of the largest factors overlooked was the strength of each musician’s audience. The picture comparison is a hell of high, but there is a lot much to learn.
When you work with a label on YouTube, you need to post on other channels as well. It shouldn’t be managing only your original channel, but it should also be making a second YouTube channel and posting contents to a VEVO channel by leveraging. It will make the musician a difficult artist to follow and make their audience spread out among various multiple channels as well. No matter how widespread you have become, you need to maintain your core audience by keeping up with regular postings.
Engage with the Audience
Keeping your audience centralized and using major outlets like Patreon to not only supplement your income, but it also provides incentives and rewards to loyal fans. Yes, it has something for you and some for your fans as well. Do not use crowdfunding just for a single project but you need to use it to fund you, your dreams and also to give back to those who support you.