A basic test of brand preservation would tell us that only the big brands who can afford to run a 360 level multimedia ad-campaign are maintained in people’s mind. Found in addition celebrity endorsement also plays a huge role. Typically, only the large businesses have been able to hire an ad organization or PR agency and run such advertisement and brand building campaigns. The entities in the small and medium (SME) sector, solo entrepreneurs, start-ups on the other hand have always used means like pamphlets and flier allocation, newspaper advertisings or network and referral marketing.
With internet and social multimedia everything is changing. Interpersonal media is a digital version of the good old word-of-mouth marketing. Today, social media is the most easy and cost effective way of communication.
To simply define, ‘social media’ is an accumulation of simple, easy to learn and adapt, freely available internet based tools and websites that can be used to reach out to an international audience. The defining factor about cultural media is the ‘ability to establish real-time conversation in multimedia formats. ‘ Traditional media like Advertisement films, Radio, TV, Papers, outdoor hoardings, corporate websites are all one way medium. On the other hand social media tools like blogs, social systems, picture and video posting permits two way marketing communications which is friendly,
up and democratic and simply put, ‘social. ‘
Although ‘cost effective’ is not the only factor
We all should not speak about interpersonal media just being affordable. That sounds like interpersonal media is relevant only for those segments of entrepreneurs who perhaps have been hit by the recent economic climate and are unable mainstream mass media brand communication. No, it can not a case of “grapes are sour. inches It is not simply about the money, had that been the case these top most brands in India wouldn’t have signed up with the Social networking bandwagon.
Including NASA uses social systems as a matter of fact it does an attractive good job at it. Surely an entity like NASA would not be here if they don’t see that affordable or not social media offers a whole new kind of brand communication that has never been possible using any other form of traditional media.
Thus why is every person signing up for social media?
As a result of groundbreaking magical difference between traditional media and social mass media – the ability to set up a conversation with, listen and reply to the consumers when, wherever and in whatever format.
Two way communication
Longer space life
Every brand has a story; every businessman has a story, a cause a mission with which they start. Interpersonal media gives the brand an ability to show their stories.
The Cultural Consumers
The amount of internet users in India has surpassed 100 million this Sept. It is predicted that in 2 years India would overtake United Says in being the major country to be on internet. There are presently 38 million Indians on Facebook. This large quantity of men and women are the social consumers.
Social consumers are different from traditional consumers in that they no a bit longer take purchase decisions by simply watching a TV SET commercial or outdoor hoarding or newspaper ad. That they want more from your brand. It is no for a longer time enough to share, “We made this cream, if you apply it, you would become fair. ” The social now wants to know – How and why We would become good? Who else have become fair? What were their activities during the process?
Just how to hook up to social consumers
The cultural consumers go to their respective internet sites to determine about a brand make a purchase. They go with the rand name that extends a friendly hand towards them, a brand that stocks and shares its stories heart to heart with the consumers.
A brand can achieve that just by being present on most of the social networks, using the same tools and platforms that the consumers are using for their day by day communications. The brand has to rise over the same old sales and target oriented avarice and still have to show love and respect for the consumers. They must show that they care to listen closely and respond that they can be wearing enough to handle negative remarks with dignity.