Using Instagram for business marketing can allow you to build your brand, have more traffic, grow your set of email subscribers and generate sales.
1. Keep It Social
When you use Instagram for business marketing, think social, not ads. Create content your target audience will connect to, not ignore because it seems too spammy likes no insta. Show that you like pictures in your niche to obtain people enthusiastic about following you.
2. Provide Value
Instagram users are active shoppers who are doing their research, so the more info you can offer them when it comes to images, carousels and stories, the better.
3. Use Stories
Instagram Stories provide instant information and instant gratification that. They only last 24 hours so creates an expression of excitement and urgency.
4. Use Hashtags
Many people actively search out specific hashtags, and your images is likely to be there looking forward to them. One Instagram study showed that adding at least one hashtag to all your posts will generate a lot more than 12% engagement on average.
5. Call To Action
Every post you produce needs to have a definite call to action that matches your business goal in creating it. Instagram provides a range of buttons, such as’Buy Now ‘.
6. Link Back To Your Site
Instagram is a superb way to operate a vehicle traffic to your site. More than 50% of the users on the social media marketing site follow at least one business, and say they have learned all about a product or service through Instagram.
7. Consistent Brand Image
Stay consistent to your page theme. Only include photos, hashtags, captions and videos relevant to your page topic.
8. Create A Good Profile
Make sure your Instagram profile informs your audience about who you’re and what you do. Instagram’s se is text-based, and you have a much better possibility of someone finding you if your user name includes a keyword or two that’s relevant to your business.
9. Switch From Personal To Business
Convert to a company account to be able to access all of the tools and analytics available.
10. Use Your Analytics
Analyzing your marketing efforts on Instagram is really easy. Instagram Insights offers you all of the relevant data about your page. It lets you realize how your marketing efforts are paying off.