If you could have almost immediate access to a place where almost all of your customers were on a daily basis, how much would you spend in order to get that? Many people spend thousands of dollars in order to attend evens where their customers are going to be attending, and some brands will spend years attempting to get their customers interested in what it is that they do. But when you realize that almost 100% of the world is connected to the internet, you start to realize that in reality, you could have access to all the people that could very well be interested in getting your dental support – so what do you do to reach your customers online?
After all it’s not as though you can simply wade into the internet like it’s the ocean, and start throwing out Frisbees in the hope that some of your customers will catch them! The internet has grown in size and complexity vastly over the last few years, and so it is simply not possible to stroll onto the internet and immediately find someone who is interested in getting help and support from a dentist. That means that you have to be able to signpost people to a location where they can specifically get help and information from you, and the best way to do that is to create your own website.
It may sound complicated and expensive, but actually it really does not have to be. There are plenty of different ways that you can set up your own website, including having a blog on there with details of the different treatments and procedures that you offer, a contact section so that people can get in touch with you directly, a map and ‘find us’ section so that people can travel to your dentistry practice, and there’s even a way to include reviews from previous patients. This can be a completely invaluable tool, as it will help your potential customers create a positive impression of you before they even step through your door.
Many people will always do online research before they commit to something as small and inconsequential as a pair of earrings, so the amount of research that they will do for something as important as their dental health is going to be massive. If you are not on the internet with your own website, then you are going to be missing out hugely on a large number of potential patients. For example, a person may need a dental bridge and want to make sure that they go to a dentist who really has the experience of giving people dental bridges, but there is absolutely no way for them to tell whether or not you are proficient at this without them checking online.
One of the best ways that you can make sure that your website is going to do well is to ask patients after they have received your treatment to write a little review that they put online. This genuine feedback from real people who actually have experience of your talent with dental bridges will be able to support your claim that you are good at what you do. After all, online research is a very simple thing to do when you have your own website, and then all you have to do is keep things up to date.
Make sure that you are reaching the sort of patients that you want online by ensuring that your website is online, telling everyone just how brilliant you are at what you do, and giving you a chance to gain new patients.