A blog is a crucial marketing tool for every growing business today. This means that every business owner and marketer must do their best to create an inviting blog where they will highlight news to inform and educate the visitors about their products or services.
Blogs carry numerous benefits, but they are complex to maintain and keep optimized.Therefore, you need to make sure that your blog is constantly updated according to the latest trends, all with the goals to boost its visibility. To help you with this, we have gathered five tips for running a successful blog that will surely help you in your mission.
1. Use LinkedIn to Repost Content
LinkedIn is a commonly used platform and thinking that only B2B companies use it is a huge misunderstanding. Almost everyone nowadays have a profile they use to get information, share their expertise and even get employed. A recent study has actually conveyed that this social media platform is responsible for 64% of the visits on corporate websites.
If you worry about duplicate content, there is no need to. Google puts an accent on this issue because they want people to cluster content properly. The truth is, even HubSpot recommends reposting on social media, especially LinkedIn, which means that this strategy is definitely worth checking out!
2. Use Visualization to Boost Views
Media files such as photos, videos, graphics and infographics can make your blog more appealing by adding some visualization to the content. Now that you have focused on SEO and tried to make content as inviting as possible, it is time to dedicate the exact amount of time on finding good visuals that will capture visitors’ attention. After all, the design and visual elements of your blog are what leaves the first impression in a visitor and estimates say that these can actually boost vies by 94%.
3. Schedule Smart
You have spent hours and days on crafting the best possible content, so what is its purpose if it’s only published once? Many people can miss your post and the only way to make sure that your audience has read it is by scheduling social posts multiple times. There are many tools you can use to schedule your posts.
4. Collaborate with Fellow Bloggers
Maintaining a professional relationship with fellow bloggers and experts in your business’ niche is simply crucial if you want to keep your sales rising. Being a part of a community of likely-minded people will help you tap into others’ experiences and knowledge and create a more promising marketing strategy.
The interest here is mutual since both you and your fellow bloggers will complement each other. Competition remains fierce and that is clearly inevitable, but why not benefit from it instead of turning it into a fight?
You can build a relationship with others by sharing their updates and follow them on social media, as well as by guest posting. Once they start reciprocating, you are good to go.
5. Use Facebook as Your Advertising Platform
Facebook is one of the most promising advertising platforms of today, especially when it comes to small business owners. If you use this to your advantage, you can choose who will see your add and focus the content to the target audience.
Choose the ‘boost post’ option and share blogs you have posted on the page for a small fee. This is the easiest and at the same time, most affordable way to use Facebook in your marketing strategy.
All these tips are simple and low-cost ideas of boosting your blog visibility. Try them all out to see which one fits your marketing strategy best and become a blogging expert in no time!